● Play Marketing UK
Independent iGaming affiliate

Established 2009 Lincolnshire, UK 4 sites in operation

We've been comparing UK casinos so players don't have to since 2009.

Play Marketing UK is the small, founder-run team behind a portfolio of independent iGaming review sites. We started with one slot-comparison site after spotting a gap that the big affiliate networks had no interest in filling, and we've spent the seventeen years since refusing to grow into one of them.

We don't take placement money. Our coverage is editorial and our recommendations are based on what we'd send a friend to. Our small team writes, codes, and maintains every site you see below.

Sites we run

Flagship · UK Slots SlotFruit Our longest-running site — UKGC-licensed slot site reviews, deposit-bonus comparisons, and an independent editorial team that's been writing about UK slots since 2009. slotfruit.co.uk → UK Bingo Top Online Bingo Sites UK bingo room reviews and beginner guides. Same editorial standards, focused on bingo specifically — chat rooms, jackpot slots, and the social side of online bingo. toponlinebingosites.com → UK Casino Play Cash Games Cash-game-focused casino comparison: real-money slots, table games, and live dealer rooms. Sister site to SlotFruit with overlapping editorial team. playcashgames.co.uk → Canada · Slots SlotFruit Canada Canadian-market sister site to SlotFruit. AGCO-aware slot reviews and operator coverage tailored to Ontario and provincial regulators. slotfruit.ca →

Founders

Becky Mosley
Becky Mosley
Founder · Editor-in-Chief

Founded the company in 2009 and runs editorial across the portfolio. 17 years in UK iGaming, with deep knowledge of UKGC licensing, slot mechanics, and bonus terms. Personally signs off on every casino review across the four sites.

Matt Kennedy
Matt Kennedy
Co-founder · Technical Lead

Co-founded the company in 2008 and runs the technical side. Built the GAdmin platform that drives all four sites, the offer-feed pipelines, and the comparison tools. Director of Take Marketing Limited.

How we work

Each site has the same editorial workflow. Becky leads reviews and signs off on every site we recommend. Matt's GAdmin platform pulls operator data daily and flags changes — bonus terms, licence status, payment availability — so editorial copy stays accurate. Zena Grantham covers the news desk across the portfolio: UKGC enforcement, regulatory shifts, big jackpot wins.

We're a small team and that's deliberate. It's why our coverage is more current than larger affiliate networks who outsource editorial: every page on every site has been seen by someone with their name on the door.

Company information

Play Marketing UK is the trading name of Take Marketing Limited.
  • Company name: Take Marketing Limited
  • Company number: 07619813
  • Registered address: Littleworth Grange South End, Goxhill, Barrow-Upon-Humber, England, DN19 7NE
  • Incorporated: 3 May 2011
  • Company type: Private Limited Company
  • Directors: Rebecca Mosley, Matthew Kennedy

View our listing on Companies House.

Contact

Operator partnerships, press, complaints, or anything else: matthew@playmarketing.co.uk for technical / partnership matters or becky@playmarketing.co.uk for editorial.

For a player complaint about one of our sites, please use the contact form on the relevant site rather than emailing the holding company.